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Journal of Clinical Oncology, 21, 1660 1668 Courneya, K S, Vallance, J K V, Jones, L W, & Reiman, T (2005) Correlates of exercise intentions in non-Hodgkin s.

Environmental development has an impact on the way the value nets will be de ned In the Old Rules scenario, the dominance of existing actors shapes the form of organising the activities in the net, whereas the fragmented actors in the Wind Turns scenario could bring about more co-operative ways of inter-organisational collaboration 5 Implement Proper Governance Mechanisms to Provide Rules for the Collaboration in a Value Net In the value net, the governance modes should be shaped in a way that they safeguard and coordinate the activities of the organisations and make them adaptable to changes Governance modes can have aspects of loose coordination (market), hierarchical coordination (hierarchy) and co-operative coordination (network) Organisations should be aware that the governance mode they choose is tailored to the business context The new services will be embedded in larger social networks and new forms of governance for controlling cooperation are needed.

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The BER of (A.73) is plotted in Figure A.7(a) as a function of the ring ratio p for various values of the SNR per symbol y. We can observe that the BER of 8-level Star QAM reaches its minimum, when the ring ratio is,B N 2.4. This is not surprising, considering thatthe ring ratio should be p = 1 4 in order to make the Euclidean distances between an inner ring

Network and market governance may replace more hierarchical governance and control that is currently used However, from a managerial point of view, the importance of common rules and dynamic organisational arrangements does not disappear but has to be agreed on 6 Have a Broad View to Revenues and Revenue Sharing Revenue and revenue division in a viable business model includes both relevant revenue sources and a logical way to report and divide the revenues In addition, other revenue sources to sustain the business besides the paying customer, such as advertising or sponsoring, should be considered Clear guidelines for a transparent application of mobile advertising is needed Such guidelines are important in order to win over customers to accept mobile advertising in return for valuable mobile services.

Guidelines would, for example, describe how customers could opt-in or opt-out for advertising, how providers would safeguard sensitive customer information, or how many advertisements a customer may expect to receive A similar recommendation can be given to regulatory and legal institutions, to make privacy legislation as clear as possible in order to aid development of the mobile advertising market 7 Use Service Oriented Architecture for Business Model De nition The Service Oriented Architecture is a good way for organising collaboration and for making the inter-organisational interfaces more explicit This makes the collaboration easier for the manager and thus for the company Providers of mobile applications should be prepared to use functions (such as personalisation and context awareness) through service interfaces, in order to have the possibility to choose the most appropriate providers from the business point of view.

Orchestration is also a key in the development of the content delivery market Players from the content industry, consumer electronics, device manufacturers and enabling technology providers (eg DRM, payment) need to agree on standards for managed content services that provide users with exible usage options The following recommendations can be made on how to make mobile applications-based business models robust in different future environments 8 Old Rules Scenario Promotes Targets Related to Business Model Ef ciency The marketplace dynamics emphasises economic development In the Old Rules scenario, development is incremental and aimed at improving existing services Thus, the main focus is.

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